 ESPN STAR Sports |
Loyalty fails to win on IPL ad pitch
Economic Times, India NEW DELHI: The Indian Premier League (IPL) has changed the concept of loyalty in cricket, both on and off the field. If it saw players playing against their national teammates, it also saw many brand ambassadors batting for rival advertisers. … 'IPL was really tough' KKR failed as a unit: Ishant 'Don't blame coach, captain… it was a collective failure' |
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